Strategy
Our strategy is to expand our leading position, better serve our customer and supplier needs and increase our profitability. We plan to achieve these goals by:
We plan to expand our supplier base and deepen existing relationships. We intend to continue to provide access to our broad customer base and offer multiple rate plans and package deals to drive demand for our suppliers. We will also continue to invest in our software to offer our suppliers tools to better manage their inventory.
The launch of new mobile features and investment in mobile-focused marketing is expected to increase app downloads and mobile conversion. Through mobile-only rates, personalized packaged products and in-destination targeted marketing, we offer our customers an attractive range of travel products. Providing customers with functionality such as account recognition, in-app customer service, location-based targeting and highly-targeted push and in-app notifications and automated payment options should further drive mobile growth.
We have invested aggressively over the years to scale our operations and support the growth of our business. We intend to continue enhancing the infrastructure and technology that support our platform and invest in initiatives to promote automation and improve efficiency, which will simplify our operations and reduce costs.
We see strong potential to expand our customer base in the region, while increasing existing customers’ total spend. We believe that our personalized customer experience, comprehensive product offering and high-impact marketing will drive repeat purchases and attract new customers to our platform.
We are constantly tailoring and expanding our product offering to better address our customers’ needs. For example, in recent years, we launched new products, including travel insurance, bus trips, vacation rentals, and our local concierge product. By expanding our installment payment plans and adding other payment options, we expect to attract more customers and improve purchase conversion.
By further capitalizing on our large scale and increasing cross-selling, we plan to grow our revenue base. We see significant opportunity to grow our packages, hotels and other travel products businesses through marketing and cross-selling initiatives, such as offering exclusive discounts on related products upon checkout, targeted post-sale emails and personalized in-destination mobile marketing.
We may expand our business through opportunistic acquisitions that enable us to enhance our customer offerings, build our marketplace, enter new geographies or enhance our operational infrastructure. We may also consider acquiring additional technology capabilities through alliances and partnerships.