A key element of our customer value proposition is making travel more affordable. Recent initiatives on this front include enhancing our growing loyalty program, offering exclusive rates and segmenting offers, all of which contribute to deeper engagement while lowering customer acquisition costs. Payment solutions also make up our expanding travel ecosystem. Helping make travel more affordable has always been one of Despegar's core product features and competitive advantages. Additionally, our distinct and inclusive payment methods contribute to higher Take Rates, lower payment processing costs, as well as cross selling to new customer bases.


Enhancing our value proposition has also included expanding Despegar's offerings of higher-margin travel packages, increasing our inventory of vacation rentals and increasing the range of tours and leisure activities, each of which are higher margin products and enable us to capture greater share of wallet.


We reach customers through a diverse mix of channels. Besides our app first approach, we serve customers who prefer using a select offline platform, such as Viajes Falabella and Best Day, which cater to their need for high-touch, in-person travel advice. This channel also drives more sales of higher-margin travel packages and leisure activities. Our reach is extended further through Despegar's B2B and Whitelabel offerings.